Smurfit Kappa invests in Design2Market Factory capabilities


Irish corrugated packaging company Smurfit Kappa has closed an investment in its new Design2Market factory in the Netherlands.

The investment is to add a digital printer and die cutter to the plant, which aims to streamline the end-to-end packaging development process, from design to market launch.

Design2Market is intended to enable rapid prototyping for pilot production, analyzing packaging performance. It also has laboratory facilities for field trials.

The factory is also designed to develop solutions that meet sustainability and e-commerce requirements within the packaging industry.

A multidisciplinary team is responsible for supporting the design process with clients. The team will be involved from the initial design brief.

Smurfit Kappa staff will help customers develop custom prototypes that can be manufactured quickly as part of their industrial pilot production phase.

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This allows packaging to be tested, refined and adapted quickly on a smaller scale before being released to market.

The Design2Market Factory team has already built and evaluated several solutions, including “frustration-free” packaging for wine and ready-to-use packaging for detergents.

Staff also tested some products from Smurfit Kappa’s Better Planet Packaging range.

Arco Berkenbosch, Smurfit Kappa’s Vice President of Innovation and Development, said, “The Design2Market Factory offers our customers the fastest way to launch their new packaging solutions and has revolutionized the development process.

“It is set up to provide them with a tangible prototype that can be tested with consumers, then refined and perfected before moving into full-scale production.

“We bring together all relevant stakeholders throughout the design journey, from concept to production and, where applicable, certification, enabling customers to use robust data and information to put their products on platforms such as Amazon and Alibaba.”

The first Design2Market Factory started its activities last month.

Smurfit Kappa recently announced that its revenue reached 10.1 billion euros ($11.5 billion), up 18% year-on-year, for the 52 weeks to 31 December.

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